Scepter Extends Adapti by Incorporating Social Media Discussions in Influencer Analysis
Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, has completed another significant milestone in the development of Adapti, its artificial intelligence (AI) driven data analysis platform. The team has extended the scope of the data analysis efforts to incorporate data from social media discussions into the influencer data set.
One of the goals behind Adapti is to intelligently match products to influencers. In identifying the right influencers for our client’s products, it became apparent that we need to better understand the individual influencer’s audience. There are a high number of influencers on social media with a large number of followers, however, having a large follower count is not a surefire indicator of promotional success. We have enhanced Adapti’s capabilities to review the conversations an influencer’s post stimulate, in order to better identify the types of posts that may indicate promotional success. This advance enables us to filter out influencers that are not compatible with client needs.
“We are emboldened by this latest development and believe it will help us provide greater value to our clients.” stated Robert Van Boerum, Chairman.
Adapti leverages product and influencer data to identify correlations between product sales, search data, and influencer performance data. The company looks forward to marketing Adapti as a Software-as-a-Service (SAAS) platform to match brands and influencers.
Scepter Holdings, Inc. (the “Company”) manages the sales and brand development of high-performance consumer packaged goods. The company seeks to acquire performing brands to add to the company’s portfolio of products and brands sold online and through strategic retail relationships. The company has expertise manufacturing, distributing, marketing, and selling online consumer packaged goods and seeks to leverage its expertise to grow additional acquired brands. Scepter Holdings, Inc. was incorporated under the laws of the State of Nevada on January 11, 2007.
Forward-Looking Statements
This news release may contain forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including economic slowdown affecting companies, our ability to successfully develop products, rapid change in our markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Scepter Holdings, Inc. filings with the Securities and Exchange Commission, which factors may be incorporated herein by reference. Forward-looking statements may be identified but not limited by the use of the words “anticipates,” “expects,” “intends,” “plans,” “should,” “could,” “would,” “may,” “will,” “believes,” “estimates,” “potential,” or “continue” and variations or similar expressions. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.
###
775-296-5768
info@scepterbrands.com
